In this episode of Swift Start Go, I sit down with Megan Starkey, AI consultant and founder of RBD Co, to uncover the secrets behind scaling AI in marketing for Fortune 500 companies. Megan’s work with brands like Target, Pillsbury, and IBM has given her a front-row seat to the AI revolution — and she’s here to share how businesses can harness AI for hyper-personalization, increased efficiency, and massive ROI.
💡 Key Takeaways:
How AI is transforming marketing and customer experience.
Real-world AI use cases, from insurance automation to AR-powered shopping tools.
Common mistakes enterprises make when implementing AI — and how to avoid them.
Why CMOs need to champion AI adoption to drive competitive advantage.
The Starkey Model: A framework to prioritize and scale AI effectively.
A sneak peek into Megan’s upcoming book for marketing leaders navigating AI transformation.
🚀 Perfect for:
Marketing leaders looking to leverage AI.
CMOs and executives navigating AI adoption.
Job seekers interested in AI skills that matter.
🔗 Follow Megan Starkey:
LinkedIn: Megan C. Starkey
Website: rarebirdco.co
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